Privacy Policy

Website Analytics and Tracking Technologies

Analytics and Usage Information

We use analytics and marketing tools, including PostHog and Omnisend, to collect standard internet log information and details of visitor behavior patterns when you visit our platform. This helps us evaluate site performance, understand how users interact with our services, provide relevant communications and order assistance, and optimize our offerings.

• What We Collect: When you browse our site, our analytics and marketing tools automatically record data such as your IP address, browser type, pages visited, referral sources, and campaign UTM parameters. If you register, log in, or initiate checkout, this activity is linked with your account or email address to assist with order completion, provide customer support, and keep you updated on your orders.

• Financial and Transaction Data: When you complete a purchase, transaction details (such as order value, items purchased, and currency) are processed securely through our backend systems to track business metrics, manage fulfillment, and maintain accurate records.

• Cookies and Local Storage: We automatically place first-party data files (cookies and local storage tokens) on your device to maintain essential functions (such as your shopping cart, checkout session, and account login), analyze traffic trends, and support communication automations (such as cart recovery via Omnisend). We do not sell your personal data or use third-party advertising cookies. You can configure your browser to refuse or clear cookies at any time, though certain site features (such as remaining signed in or cart persistence) may be affected.

• Data Minimization and Australian Privacy Principles: We operate exclusively in Australia and adhere to the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth). We only collect information reasonably necessary for operational, order fulfillment, and analytical purposes. You may contact us at any time regarding your personal information or cookie preferences.